I am a student in Malaysia and i was assigned to create a marketing strategy plan. My product is a bag [any bag, but I'm thinking of travel bag] and the plan is to sell the product overseas. My choice of countries are France, Germany, UK, Poland, Sweden, Hong Kong, Taiwan, Singapore, South Korea, Japan and Australia.
Which country do you think is the best to choose to sell the product and what do you think my travel bag should have for it to stand out from other travel bags?
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When I buy a replacement travel bag I look for the following:
Durability – Airlines apparently drag your luggage to the plane now, then run it over with the plane. At least that is the way it looks when it pops out of the baggage return caruosel.
Organization – You live out of that bag while you are on a trip, having lots of storgage compartments that are easily accessible is a must. How about a series of zippable dividers in the main compartment to separate pants,shirts, dirty clothes etc…
Visability – Nearly everyhone has a black rectangular roller pack these days. A lot of people have resorted to putting paint, tape etc, on the bags so they can see them on the carousel. Consider having a bold design emblem on the bag that really stands out. Or, better yet offer a line of replacable zip on/zip off front panels that people can buy to make their bag unique. (the large front bottom panel could be removed and replaced with a standardized panel that would be different colours, patterns, or even personalized designs)
Light weight, durable, and no wasted space on the inside (some bags have support structure that cut back on usable space inside). Preferably sized to allow carry-on, but for some trips checked bags are necessary. I’m not sure there’s much you can do with a bag that someone hasn’t already included in a design. A lot of people use tape, ribbons, or some other marking to make their bags more identifiable on the luggage carousels – you could do something with a see through pocket on the outside where some custom labeling could be placed to allow the bag to be identified. You would need something on both sides though.