What is sports marketing and fashion marketing?1 replies

Posted on 29 Apr 2010 at 12:16am

Also, what are some other sports and fashion jobs? I am not looking for a sport job that is an athlete.

Read also
Advertisement
  1. valdizzle said on May 1, 2010 at 12:13 pm

    What is Sports Marketing
    Definition

    Sports marketing is:

    the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and

    the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc.) through associations with sports.

    The Business Side of Sports
    Sports marketing executives are the people who usually handle the business side of sports. Some of them work for a league or sports association. Some others usually work for teams. Some work on behalf of major companies by managing promotional campaigns and sponsorships of sporting events.

    In addition, there are some who organize sports-related events on behalf of sports organizations, associations, teams, or companies. There are many tourism offices and convention and visitors bureaus

    that hire sports marketing executives specifically to work and help a particular city lure important sports events and teams to its town.

    Fashion Marketing:

    Fashion Marketing works by using current trends in fashion to analyze, develop, and implement sales strategies. Fashion marketing investigates the relationship between fashion design and marketing including the development, promotion, advertising, and retailing aspects of the billion dollar fashion industry. Successful fashion marketers understand that recognizing consumer trends, strong branding, and a desirable product image are all essential elements to building an effective and meaningful campaign.

Leave a Reply